97.6%
IG views from non-followers · 90 days
Media kit · Sep 26, 2026 metrics
Found by Emily
The places worth knowing + the details that make them worth going.
Meet Emily
The creator behind Found by Emily
Found by Emily is built around one question: Is it worth discovering?
I create the kind of content I look for when planning my own trips, dinners or purchases: beautiful enough to inspire, but specific enough to make a decision.
I go beyond the obvious shot to find the details and stories that make something worth choosing — then turn them into content people save, share + come back to.
TikTok 2,618 · Instagram 603 · as of Sep 24, 2026
Snapshot
Numbers from the kit
First-party metrics pulled 26 Sep 2026 from TikTok Analytics and Instagram Insights — nothing estimated. Lead with reach, not follower count.
303,790
Instagram views · 115,154 viewers · 90 days
683,200
New TikTok viewers · 365 days
947,500
TikTok viewers total · 365 days
489,100
TikTok post views · 60 days · +44%
TikTok 2,618 · Instagram 603 · Sep 24, 2026 · never lead with these
Case studies
Content that drives discovery
Built to be saved, shared + discovered again.
01 — Hotel discovery
Hermann Bungalows at L’Horizon
- 55,000 views in 60 days
- Still ~1,800 views/week at 3 months
02 — Local discovery
Bucks County Coffee Guide
- 116K+ cross-platform views
- 1.7K combined saves
- 949 Instagram shares
03 — Experience discovery
Cairnwood Estate
- 6.6K+ views on TikTok
- 198 saves
- ~3% save rate
Formats
Stories worth sharing
Talking-head recommendations, voiceovers, aesthetic storytelling + brand-focused content.
Let’s work together
Partnership fit
- Hotels + resorts
- Tourism + destinations
- Travel + lifestyle brands
- Restaurants + dining
- Experiences + attractions
- UGC / brand-owned content
Audience
Instagram
Who’s watching
An adult, US-based audience actively looking for places worth their time and money.
- 97.6% views from non-followers · 90 days
- 303,790 views · 90 days
- 115,154 viewers · 90 days
TikTok
- ~71–75% female audience
- ~58% ages 25–44
- 97.8% US-based viewers
let’s create
Something worth discovering
Emily Williamson · Founder + Creator, Found by Emily
Travel · Hospitality · Local discovery